A study on digital piracy of games in Western Australia

This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors and social factors influence on attitudes towards downloading pirated games. The analysis indicated the three antecedents, "self eff...

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Bibliographic Details
Main Author: Liang, Johan
Format: Working Paper
Published: School of Marketing, Curtin Business School 2010
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/38065
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author Liang, Johan
author_facet Liang, Johan
author_sort Liang, Johan
building Curtin Institutional Repository
collection Online Access
description This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors and social factors influence on attitudes towards downloading pirated games. The analysis indicated the three antecedents, "self efficacy", "affect" and "moral judgement" have significant relationships with "attitudes toward downloading pirated games from the Internet". Conversely, "habits", "facilitating conditions" and "social factors" do not have significant influence towards "attitudes toward downloading pirated games from the Internet". Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and help developed better anti-piracy measurement to reduce piracy rate in Australia.
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spelling curtin-20.500.11937-380652017-01-30T14:11:39Z A study on digital piracy of games in Western Australia Liang, Johan pirated games social factors Downloading anti-piracy attitudes towards downloading personal factors This study investigates the factors influencing "illegal" downloading of pirated games from the Internet. Specifically, it examines how personal factors and social factors influence on attitudes towards downloading pirated games. The analysis indicated the three antecedents, "self efficacy", "affect" and "moral judgement" have significant relationships with "attitudes toward downloading pirated games from the Internet". Conversely, "habits", "facilitating conditions" and "social factors" do not have significant influence towards "attitudes toward downloading pirated games from the Internet". Findings derived from this study can provide useful practical implications for marketers, policy makers and internet gatekeeper to have a better understanding of down-loaders' behaviour and help developed better anti-piracy measurement to reduce piracy rate in Australia. 2010 Working Paper http://hdl.handle.net/20.500.11937/38065 School of Marketing, Curtin Business School fulltext
spellingShingle pirated games
social factors
Downloading
anti-piracy
attitudes towards downloading
personal factors
Liang, Johan
A study on digital piracy of games in Western Australia
title A study on digital piracy of games in Western Australia
title_full A study on digital piracy of games in Western Australia
title_fullStr A study on digital piracy of games in Western Australia
title_full_unstemmed A study on digital piracy of games in Western Australia
title_short A study on digital piracy of games in Western Australia
title_sort study on digital piracy of games in western australia
topic pirated games
social factors
Downloading
anti-piracy
attitudes towards downloading
personal factors
url http://hdl.handle.net/20.500.11937/38065