“I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry

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“I really had absolutely NO IDEA what PR was about!!!!” – an insight into final year students’ perceptions of the communications industry

Bibliographic Details
Main Author:	Wolf, Katharina
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/38039

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