Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?

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Does Satisfaction Mediate the Relationship Between Relationship Equity and Customer Loyalty?

Relationship equity provides additional value to customers other than the usual core service or product offerings. Satisfaction with the relationship provokes an affective state in customers‟ mind about the company and is regarded as one of the key determinants of customer loyalty. This paper invest...

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Bibliographic Details
Main Authors:	Rabbanee, Fazlul, Ramaseshan, Balasubramani, Hui, Laine
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/477ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/37860

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