Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes

Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes

The purpose of the study is to examine the behavioural differences between non-buyer and buyer of counterfeits of luxury brands. Data was collected using a mall intercept in downtown Shanghai, China. 202 useable responses were retained for analysis. Findings revealed that there are differences betwe...

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Bibliographic Details
Main Author: Teah, Min
Format: Working Paper
Published: School of Marketing, Curtin Business School 2009
Subjects:
Attitudes
Personality factors
Buyer vs non-buyer
Counterfeits
Social factors
China
Luxury brands
Online Access:http://hdl.handle.net/20.500.11937/37794

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