Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes
The purpose of the study is to examine the behavioural differences between non-buyer and buyer of counterfeits of luxury brands. Data was collected using a mall intercept in downtown Shanghai, China. 202 useable responses were retained for analysis. Findings revealed that there are differences betwe...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/37794 |
| _version_ | 1848755145683238912 |
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| author | Teah, Min |
| author_facet | Teah, Min |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of the study is to examine the behavioural differences between non-buyer and buyer of counterfeits of luxury brands. Data was collected using a mall intercept in downtown Shanghai, China. 202 useable responses were retained for analysis. Findings revealed that there are differences between both group of consumers. Social and personality factors do influence attitudes and purchase intentions towards counterfeits of luxury brands. Managerial implications were also discussed. |
| first_indexed | 2025-11-14T08:51:39Z |
| format | Working Paper |
| id | curtin-20.500.11937-37794 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:51:39Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-377942017-01-30T14:08:00Z Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes Teah, Min Attitudes Personality factors Buyer vs non-buyer Counterfeits Social factors China Luxury brands The purpose of the study is to examine the behavioural differences between non-buyer and buyer of counterfeits of luxury brands. Data was collected using a mall intercept in downtown Shanghai, China. 202 useable responses were retained for analysis. Findings revealed that there are differences between both group of consumers. Social and personality factors do influence attitudes and purchase intentions towards counterfeits of luxury brands. Managerial implications were also discussed. 2009 Working Paper http://hdl.handle.net/20.500.11937/37794 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Attitudes Personality factors Buyer vs non-buyer Counterfeits Social factors China Luxury brands Teah, Min Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title | Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title_full | Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title_fullStr | Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title_full_unstemmed | Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title_short | Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| title_sort | buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes |
| topic | Attitudes Personality factors Buyer vs non-buyer Counterfeits Social factors China Luxury brands |
| url | http://hdl.handle.net/20.500.11937/37794 |