Ramaseshan, B., & Stein, A. (2014). Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Palgrave Macmillian Lid.
Chicago Style (17th ed.) CitationRamaseshan, Balasubramani, and Alisha Stein. Connecting the Dots Between Brand Experience and Brand Loyalty: The Mediating Role of Brand Personality and Brand Relationships. Palgrave Macmillian Lid, 2014.
MLA (9th ed.) CitationRamaseshan, Balasubramani, and Alisha Stein. Connecting the Dots Between Brand Experience and Brand Loyalty: The Mediating Role of Brand Personality and Brand Relationships. Palgrave Macmillian Lid, 2014.
Warning: These citations may not always be 100% accurate.