Protected area branding strategies to increase stewardship among park constituencies

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Protected area branding strategies to increase stewardship among park constituencies

With the complexity and resource intensity needed to manage parks, protected area managers increasingly rely on their constituencies to assume stewardship responsibilities. To meet the intentions of the Convention on Biodiversity Target 11, thousands of new protected areas will need to be gazetted....

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Bibliographic Details
Main Authors:	King, Lisa, McCool, S., Fredman, P., Halpenny, E.
Format:	Journal Article
Published:	IUCN 2012
Online Access:	http://hdl.handle.net/20.500.11937/37649

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