A method for recruitment of lead users from virtual communities to innovate IT enabled services for consumers in global markets

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A method for recruitment of lead users from virtual communities to innovate IT enabled services for consumers in global markets

Contemporary information technologies enable firms to re-think and innovate with their service offerings. The difficult challenge with new service development (NSD) is how to engage the potential new service users in firm’s NSD activities. The lead user method has been a promising approach to tackle...

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Bibliographic Details
Main Authors:	Tuunanen, T., Bragge, J., Haivala, J., Hui, Wendy, Virtanen, V.
Format:	Journal Article
Published:	AIS 2011
Subjects:	Global markets Culture Design science research methodology Personal construct theory Virtual communities Laddering Snowballing Consumers Lead users New service development
Online Access:	http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1051&context=pajais http://hdl.handle.net/20.500.11937/37641

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