APA (7th ed.) Citation

Tuunanen, T., Bragge, J., Haivala, J., Hui, W., & Virtanen, V. (2011). A method for recruitment of lead users from virtual communities to innovate IT enabled services for consumers in global markets. AIS.

Chicago Style (17th ed.) Citation

Tuunanen, T., J. Bragge, J. Haivala, Wendy Hui, and V. Virtanen. A Method for Recruitment of Lead Users from Virtual Communities to Innovate IT Enabled Services for Consumers in Global Markets. AIS, 2011.

MLA (9th ed.) Citation

Tuunanen, T., et al. A Method for Recruitment of Lead Users from Virtual Communities to Innovate IT Enabled Services for Consumers in Global Markets. AIS, 2011.