Promoting public health: Understanding the limitations of marketing principles and the need for alternative approaches

Promoting public health: Understanding the limitations of marketing principles and the need for alternative approaches

This chapter comments on marketing and social marketing principles and how they may or may not apply to major public health challenges. Marketing insights make it clear that the primary focus of public health efforts needs to be on upstream rather than downstream approaches. In the typical absence o...

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Bibliographic Details
Main Authors: Pettigrew, Simone, Jongenelis, Michelle
Format: Book Chapter
Published: x 2016
Online Access:http://hdl.handle.net/20.500.11937/37455

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