Parent and child interactions with two contrasting anti-obesity advertising campaigns: A qualitative analysis

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Parent and child interactions with two contrasting anti-obesity advertising campaigns: A qualitative analysis

Background: Social marketing has been proposed as a framework that may be effectively used to encourage behaviour change relating to obesity. Social advertising (or mass media campaigning) is the most commonly used social marketing strategy to address the issue of obesity. While social advertising h...

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Bibliographic Details
Main Authors:	Thomas, S., Olds, T., Pettigrew, Simone, Yeatman, H., Hyde, J., Dragovic, C.
Format:	Journal Article
Published:	BioMed Central Ltd 2014
Online Access:	http://hdl.handle.net/20.500.11937/37437

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