Proposing a New Logic for Data Analysis in Marketing and Consumer Behavior: Case Study Research of Large-N Survey Data for Estimating Algorithms that Accurately Profile X (Extremely High-use Consumers)

Proposing a New Logic for Data Analysis in Marketing and Consumer Behavior: Case Study Research of Large-N Survey Data for Estimating Algorithms that Accurately Profile X (Extremely High-use Consumers)

Rather than taking a variable-oriented approach, the study here extends Ragin’s (1999) perspective on studying conjunctive paths or “causal recipes” for a limited number of cases (usually n < 30) to the study of such paths in a large number of cases (n > 300 –or, in the study here, n > 30,0...

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Bibliographic Details
Main Author: Woodside, Arch
Format: Journal Article
Published: Taylor & Francis 2013
Subjects:
trips
causal recipe
QCA
extreme behavior
air travel
conjunctive path
Online Access:http://hdl.handle.net/20.500.11937/3735

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