Audience reactions to motor vehicle advertisements: a test of compliance with self-regulatory codes

QR Code

Audience reactions to motor vehicle advertisements: a test of compliance with self-regulatory codes

Massive automobile advertising budgets suggest that consumers worldwide are exposed to a large number of motor vehicle advertising messages. This is of concern considering some motor vehicle advertisements may encourage unsafe driving practices. In fact, motor vehicle advertising contributes a signi...

Full description

Bibliographic Details
Main Authors:	Ouschan, Robyn, Fielder, Lynda, Donovan, Robert
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Motor Vehicle Advertising Self-regulatory codes Automobile advertising
Online Access:	http://hdl.handle.net/20.500.11937/36880

Similar Items

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television
by: Fielder, Lynda, et al.
Published: (2009)

Advertising agency engagement and regulatory empowerment in the world of new media
by: Dickinson, Sonia, et al.
Published: (2008)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code
by: Donovan, K., et al.
Published: (2007)

Compliance with childrens television food advertising regulations in Australia
by: Roberts, M., et al.
Published: (2012)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

The Impact of Self- Regulatory Codes and Regulations on the Reporting of Executive Share Option Schemes and Long Term Incentive Plans in UK
by: Rajakumaran, Jalantharai
Published: (2006)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Complaining about rivals: indifference, cooperation and competition in the governance of advertising
by: Cluley, Robert
Published: (2018)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan
by: Shaharudin, Mohd Rizaimy, et al.
Published: (2009)

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?
by: Donovan, Robert, et al.
Published: (2011)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

Self-regulation of motor vehicle advertising: is it working in Australia?
by: Donovan, Robert, et al.
Published: (2011)

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli
by: Mohd Khairulnizam, Ramli
Published: (2017)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti
by: Elvira, Nainggolan, et al.
Published: (2017)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
by: Ibrahim, Noraminah
Published: (2013)

Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns)
by: Krstic, Tamara
Published: (2007)

A conceptual model to find the effectiveness of Islamic advertising
by: Haque, A. K. M. Ahasanul
Published: (2014)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
by: Zainudin, Zarif Adly
Published: (2015)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Cannot write session to /tmp/vufind_sessions/sess_m0sioig8352vbgunagp51dkcpq