Comparing television ratings conventions: Australian and American approaches to broadcast ratings

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Comparing television ratings conventions: Australian and American approaches to broadcast ratings

While the broadcast ratings have provided a stable language and technology for talking about and analysing audiences globally there has been surprisingly little attention paid to the sometimes substantial, sometimes minor variations between ratings instruments internationally. In this paper we begin...

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Bibliographic Details
Main Authors:	Balnaves, Mark, O'Regan, T.
Other Authors:	Terry Flew
Format:	Conference Paper
Published:	Australia and New Zealand Communication Association 2009
Online Access:	http://hdl.handle.net/20.500.11937/36818

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