Comparing television ratings conventions: Australian and American approaches to broadcast ratings

While the broadcast ratings have provided a stable language and technology for talking about and analysing audiences globally there has been surprisingly little attention paid to the sometimes substantial, sometimes minor variations between ratings instruments internationally. In this paper we begin...

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Main Authors: Balnaves, Mark, O'Regan, T.
Other Authors: Terry Flew
Format: Conference Paper
Published: Australia and New Zealand Communication Association 2009
Online Access:http://hdl.handle.net/20.500.11937/36818
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author Balnaves, Mark
O'Regan, T.
author2 Terry Flew
author_facet Terry Flew
Balnaves, Mark
O'Regan, T.
author_sort Balnaves, Mark
building Curtin Institutional Repository
collection Online Access
description While the broadcast ratings have provided a stable language and technology for talking about and analysing audiences globally there has been surprisingly little attention paid to the sometimes substantial, sometimes minor variations between ratings instruments internationally. In this paper we begin the consideration of differences and similarities between American and Australian approaches to broadcast ratings anchoring these to the nature of the ratings convention developed in each jurisdiction. The parties to the respective conventions in both countries bear a significant family resemblance to each other, but the relative distribution of power among the parties to the convention - ratings companies, broadcasters, advertisers and agencies- gives rise to identifiably different settlements. There arises distinct politics and practices of audience ratings that can tell us much about respective broadcasting systems.
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spelling curtin-20.500.11937-368182017-01-30T13:57:51Z Comparing television ratings conventions: Australian and American approaches to broadcast ratings Balnaves, Mark O'Regan, T. Terry Flew While the broadcast ratings have provided a stable language and technology for talking about and analysing audiences globally there has been surprisingly little attention paid to the sometimes substantial, sometimes minor variations between ratings instruments internationally. In this paper we begin the consideration of differences and similarities between American and Australian approaches to broadcast ratings anchoring these to the nature of the ratings convention developed in each jurisdiction. The parties to the respective conventions in both countries bear a significant family resemblance to each other, but the relative distribution of power among the parties to the convention - ratings companies, broadcasters, advertisers and agencies- gives rise to identifiably different settlements. There arises distinct politics and practices of audience ratings that can tell us much about respective broadcasting systems. 2009 Conference Paper http://hdl.handle.net/20.500.11937/36818 Australia and New Zealand Communication Association restricted
spellingShingle Balnaves, Mark
O'Regan, T.
Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title_full Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title_fullStr Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title_full_unstemmed Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title_short Comparing television ratings conventions: Australian and American approaches to broadcast ratings
title_sort comparing television ratings conventions: australian and american approaches to broadcast ratings
url http://hdl.handle.net/20.500.11937/36818