Effects of personal nostalgia intensity on consumer behaviour

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Effects of personal nostalgia intensity on consumer behaviour

Personal nostalgia has been found to exist as an advertising appeal which is distinctly different from historical nostalgia, although the effects on consumers as a result of the intensity of personal nostalgia specifically have not been explored. This paper looks at high, medium and low levels of pe...

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Bibliographic Details
Main Authors:	Marchegiani, Christopher, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Intentions Attitudes Personal Nostalgia Cognition
Online Access:	http://hdl.handle.net/20.500.11937/36524

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