Effects of personal nostalgia intensity on consumer behaviour
Personal nostalgia has been found to exist as an advertising appeal which is distinctly different from historical nostalgia, although the effects on consumers as a result of the intensity of personal nostalgia specifically have not been explored. This paper looks at high, medium and low levels of pe...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/36524 |
| _version_ | 1848754794366238720 |
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| author | Marchegiani, Christopher Phau, Ian |
| author_facet | Marchegiani, Christopher Phau, Ian |
| author_sort | Marchegiani, Christopher |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Personal nostalgia has been found to exist as an advertising appeal which is distinctly different from historical nostalgia, although the effects on consumers as a result of the intensity of personal nostalgia specifically have not been explored. This paper looks at high, medium and low levels of personal nostalgic reactions in those exposed to a personal nostalgic advert to signal some of the benefits and weaknesses of the intensity of this type of response in adverts. Cognitive, Attitudinal, and Purchase Intension reactions are all shown to be significantly effected dependent on the level of Personal Nostalgia triggered. |
| first_indexed | 2025-11-14T08:46:04Z |
| format | Working Paper |
| id | curtin-20.500.11937-36524 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:46:04Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-365242017-01-30T13:56:10Z Effects of personal nostalgia intensity on consumer behaviour Marchegiani, Christopher Phau, Ian Intentions Attitudes Personal Nostalgia Cognition Personal nostalgia has been found to exist as an advertising appeal which is distinctly different from historical nostalgia, although the effects on consumers as a result of the intensity of personal nostalgia specifically have not been explored. This paper looks at high, medium and low levels of personal nostalgic reactions in those exposed to a personal nostalgic advert to signal some of the benefits and weaknesses of the intensity of this type of response in adverts. Cognitive, Attitudinal, and Purchase Intension reactions are all shown to be significantly effected dependent on the level of Personal Nostalgia triggered. 2008 Working Paper http://hdl.handle.net/20.500.11937/36524 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Intentions Attitudes Personal Nostalgia Cognition Marchegiani, Christopher Phau, Ian Effects of personal nostalgia intensity on consumer behaviour |
| title | Effects of personal nostalgia intensity on consumer behaviour |
| title_full | Effects of personal nostalgia intensity on consumer behaviour |
| title_fullStr | Effects of personal nostalgia intensity on consumer behaviour |
| title_full_unstemmed | Effects of personal nostalgia intensity on consumer behaviour |
| title_short | Effects of personal nostalgia intensity on consumer behaviour |
| title_sort | effects of personal nostalgia intensity on consumer behaviour |
| topic | Intentions Attitudes Personal Nostalgia Cognition |
| url | http://hdl.handle.net/20.500.11937/36524 |