How do personality factors influence attitudes towards counterfeiting of luxury brands?

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How do personality factors influence attitudes towards counterfeiting of luxury brands?

This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale 'attitudes towards counterfeiting of luxury...

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Bibliographic Details
Main Authors:	Teah, Min, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Attitudes Personality factors Counterfeiting China Luxury brands
Online Access:	http://hdl.handle.net/20.500.11937/36377

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