How do personality factors influence attitudes towards counterfeiting of luxury brands?
This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale 'attitudes towards counterfeiting of luxury...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/36377 |
| _version_ | 1848754753159299072 |
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| author | Teah, Min Phau, Ian |
| author_facet | Teah, Min Phau, Ian |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale 'attitudes towards counterfeiting of luxury brands' revealed two factors, which are namely 'perceptions of counterfeits' and 'social consequences'. Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting. |
| first_indexed | 2025-11-14T08:45:25Z |
| format | Working Paper |
| id | curtin-20.500.11937-36377 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:45:25Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-363772017-01-30T13:55:26Z How do personality factors influence attitudes towards counterfeiting of luxury brands? Teah, Min Phau, Ian Attitudes Personality factors Counterfeiting China Luxury brands This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes towards counterfeiting of luxury brands is found to influence purchase intention. A factor analysis of the scale 'attitudes towards counterfeiting of luxury brands' revealed two factors, which are namely 'perceptions of counterfeits' and 'social consequences'. Status consumption and integrity are strong influencers of purchase intention, whereas personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The research findings can be used to formulate strategies to better counter counterfeiting. 2008 Working Paper http://hdl.handle.net/20.500.11937/36377 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Attitudes Personality factors Counterfeiting China Luxury brands Teah, Min Phau, Ian How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title | How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title_full | How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title_fullStr | How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title_full_unstemmed | How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title_short | How do personality factors influence attitudes towards counterfeiting of luxury brands? |
| title_sort | how do personality factors influence attitudes towards counterfeiting of luxury brands? |
| topic | Attitudes Personality factors Counterfeiting China Luxury brands |
| url | http://hdl.handle.net/20.500.11937/36377 |