Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience

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Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience

Purpose – The interest in customer experience has increased at a phenomenal rate. However,research to capture the true meaning of the concept is limited. Therefore, this study aims to address thequestion of what are the underlying dimensions that constitute the construct of customer experience.Desig...

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Bibliographic Details
Main Authors:	Rageh, Ahmed, Melewar, T., Woodside, Arch
Format:	Journal Article
Published:	Emerald Group 2013
Subjects:	Egypt - Tourism management Netnography Experiential brands Customer experience Tourism industry
Online Access:	http://hdl.handle.net/20.500.11937/36316

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