A conceptual model of consumer attitudes towards SMS advertising

QR Code

A conceptual model of consumer attitudes towards SMS advertising

This paper presents the theoretical applications relevant to a study on the drivers of consumer acceptance of SMS advertising. This paper applies common underlying theories such as the Technology Acceptance Model and Diffusion of Innovation Theory to the field of SMS advertising. Common marketing co...

Full description

Bibliographic Details
Main Authors:	Dix, Steve, Jamieson, Kyle
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Technology acceptance SMS advertising Consumer acceptance Diffusion of innovation
Online Access:	http://hdl.handle.net/20.500.11937/36241

Similar Items

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

Consumer acceptance and response to SMS advertising
by: Jamieson, Kyle
Published: (2012)

Young consumers' motives for using SMS and perceptions towards SMS advertising
by: Phau, Ian, et al.
Published: (2008)

An investigation into young consumers' motives and perceptions towards SMS advertising
by: Teah, Min, et al.
Published: (2008)

Drivers of acceptance for SMS advertising
by: Dix, Steve, et al.
Published: (2011)

Factors affect attitude towards using e-Caruman of Employees Provident Fund / Nur Hanani Bohari
by: Bohari, Nur Hanani
Published: (2016)

Non-Muslim reaction towards Islamic banking / Fuad Rahady Mohd Ayob
by: Mohd Ayob, Fuad Rahady
Published: (2014)

An internet banking sustainability model towards improving user’s adoption
by: Aziz, Khairi Azhar
Published: (2023)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Investigating the drivers of consumer acceptance and response of SMS advertising
by: Dix, Steve, et al.
Published: (2015)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
by: Daud, Shahreena, et al.
Published: (2012)

Customer’s adoption towards Islamic Banking among Non-Muslim a case study in Shah Alam, Selangor / Zul Hasanuddin Zulkefli
by: Zulkefli, Zul Hasanuddin
Published: (2015)

Consumer-orientated development of hybrid beef burger and sausage analogues
by: Neville, Michelle, et al.
Published: (2017)

Study of consumer attitudes towards insect-based foods utilising Q method & the exploration of insect protein gels formulation.
by: Iliopoulou, Viktoria
Published: (2020)

Effect of Sorghum Flour Addition on In Vitro Starch Digestibility, Cooking Quality, and Consumer Acceptability of Durum Wheat Pasta
by: Khan, I., et al.
Published: (2014)

Judgement strategies in determining risk acceptability.
by: Beckwith, Jo Ann E.
Published: (1996)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

Factors influence customers’ acceptance towards Islamic pawn broking (Ar Rahnu): a study at Koperasi Permodalan Felda (KPF) / Nurliana Amira Nordin
by: Nordin, Nurliana Amira
Published: (2015)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

The determinants of consumer acceptance on accessibility towards internet banking in Malaysia / Khairunnisa Hassan
by: Hassan, Khairunnisa
Published: (2011)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Receptiveness of Mobile Banking by Malaysian Local Consumers in Sabah: An Empirical Investigation
by: Hanudin, A., et al.
Published: (2011)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Understanding user reactions and interactions with an internet-based intervention for tinnitus self-management: mixed-methods process evaluation protocol
by: Greenwell, Kate, et al.
Published: (2016)

SMS advertising the Hallyu way: drivers, acceptance and intention to receive
by: Dix, Steve, et al.
Published: (2016)

Customer’s adoption towards Islamic banking between Muslim and Non-Muslim: a case study in Pasir Gudang, Malaysia / Arif Fahdzril Sabri
by: Sabri, Arif Fahdzril
Published: (2013)

Factors contributing to the consumer acceptance of BR smart toward ASLAH Financial-I provided by Bank Rakyat / Noor Azam Mohd Noor
by: Mohd Noor, Noor Azam
Published: (2010)

ICT & OTs: A model of information and communication technology acceptance and utilisation by occupational therapists (Part 2)
by: Schaper, Louise, et al.
Published: (2007)

How does consumers' skepticism affect advertising claims?
by: Tien, Cheryl
Published: (2010)

A study on public acceptance towards the implementation of GST in Malacca / Mohammad Afzanidzam Aziz
by: Aziz, Mohammad Afzanidzam
Published: (2016)

Customer satisfaction towards the service quality of internet banking in Standard Chartered / Raniza Abdul Razak
by: Abdul Razak, Raniza
Published: (2010)

Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
by: Mustapa, Mimi Zelia
Published: (2002)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response
by: Brommersma, Jantina
Published: (2007)

Technology and Innovation of SMEs in Malaysia
by: Abdul Rani, Nazatul Shima, et al.
Published: (2010)

Factors that influenced the acceptance of Musyarakah Mutanaqisah home financing amongst Islamic banking customer/ Wan Hasnurfishaira Wan Ismail
by: Wan Ismail, Wan Hasnurfishaira
Published: (2011)

Factors that affect consumption on debit card / Amsyar Azizi and Azimah Adnan
by: Azizi, Amsyar, et al.
Published: (2013)

Cannot write session to /tmp/vufind_sessions/sess_jkfslv29rkcjdc38vohfhiqd65