Dix, S., & Phau, I. (2017). Predictors of Commercial Zapping during Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching. World Advertising Research Center.
Chicago Style (17th ed.) CitationDix, Steve, and Ian Phau. Predictors of Commercial Zapping During Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching. World Advertising Research Center, 2017.
MLA (9th ed.) CitationDix, Steve, and Ian Phau. Predictors of Commercial Zapping During Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching. World Advertising Research Center, 2017.
Warning: These citations may not always be 100% accurate.