Risk, uncertainty and the theory of planned behavior: a tourism example
The differential impacts risk and uncertainty have on travel decision-making were explored by examining the constructs' influence on the antecedents of intentions to visit Australia using the theory of planned behavior. Respondents were obtained from online consumer panels in South Korea, China...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier Science Ltd
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/35829 |
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