Discovering wildlife tourism: a whale shark tourism case study
This paper investigates the different sources of information used by tourists to learn about a particular wildlife tourism activity, specifically, whale shark tourism at Ningaloo Marine Park in Western Australia. The findings from this research concur with previous studies of wildlife tourism showin...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Channel View Publications
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/35777 |
| _version_ | 1848754588509798400 |
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| author | Catlin, James Jones, Roy Jones, Tod Norman, B. Wood, David |
| author_facet | Catlin, James Jones, Roy Jones, Tod Norman, B. Wood, David |
| author_sort | Catlin, James |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper investigates the different sources of information used by tourists to learn about a particular wildlife tourism activity, specifically, whale shark tourism at Ningaloo Marine Park in Western Australia. The findings from this research concur with previous studies of wildlife tourism showing that wildlife tourism operations are reliant on more informal and general forms of promotion, in particular word of mouth and guide books. Conversely, more deliberate marketing mechanisms, such as the internet and documentaries, are not extensively utilised. To disaggregate consumer preferences for various information sources, this article segments the population into more homogenous groups, thereby demonstrating distinct differences in the choice of information source based on the participants' normal place of residence. |
| first_indexed | 2025-11-14T08:42:48Z |
| format | Journal Article |
| id | curtin-20.500.11937-35777 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:42:48Z |
| publishDate | 2010 |
| publisher | Channel View Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-357772017-09-13T16:07:33Z Discovering wildlife tourism: a whale shark tourism case study Catlin, James Jones, Roy Jones, Tod Norman, B. Wood, David wildlife tourism whale shark distribution channels This paper investigates the different sources of information used by tourists to learn about a particular wildlife tourism activity, specifically, whale shark tourism at Ningaloo Marine Park in Western Australia. The findings from this research concur with previous studies of wildlife tourism showing that wildlife tourism operations are reliant on more informal and general forms of promotion, in particular word of mouth and guide books. Conversely, more deliberate marketing mechanisms, such as the internet and documentaries, are not extensively utilised. To disaggregate consumer preferences for various information sources, this article segments the population into more homogenous groups, thereby demonstrating distinct differences in the choice of information source based on the participants' normal place of residence. 2010 Journal Article http://hdl.handle.net/20.500.11937/35777 10.1080/13683500903019418 Channel View Publications restricted |
| spellingShingle | wildlife tourism whale shark distribution channels Catlin, James Jones, Roy Jones, Tod Norman, B. Wood, David Discovering wildlife tourism: a whale shark tourism case study |
| title | Discovering wildlife tourism: a whale shark tourism case study |
| title_full | Discovering wildlife tourism: a whale shark tourism case study |
| title_fullStr | Discovering wildlife tourism: a whale shark tourism case study |
| title_full_unstemmed | Discovering wildlife tourism: a whale shark tourism case study |
| title_short | Discovering wildlife tourism: a whale shark tourism case study |
| title_sort | discovering wildlife tourism: a whale shark tourism case study |
| topic | wildlife tourism whale shark distribution channels |
| url | http://hdl.handle.net/20.500.11937/35777 |