Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities

This essay describes tenets of complexity theory including the precept that within the same set of data X relates to Y positively, negatively, and not at all. A consequence to this first precept is that reporting how X relates positively to Y with and without additional terms in multiple regression...

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Main Author: Woodside, Arch
Format: Journal Article
Published: Elsevier 2014
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/35555
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author Woodside, Arch
author_facet Woodside, Arch
author_sort Woodside, Arch
building Curtin Institutional Repository
collection Online Access
description This essay describes tenets of complexity theory including the precept that within the same set of data X relates to Y positively, negatively, and not at all. A consequence to this first precept is that reporting how X relates positively to Y with and without additional terms in multiple regression models ignores important information available in a data set. Performing contrarian case analysis indicates that cases having low X with high Y and high X with low Y occur even when the relationship between X and Y is positive and the effect size of the relationship is large. Findings from contrarian case analysis support the necessity of modeling multiple realities using complex antecedent configurations. Complex antecedent configurations (i.e., 2 to 7 features per recipe) can show that high X is an indicator of high Y when high X combines with certain additional antecedent conditions (e.g., high A, high B, and low C)-. and low X is an indicator of high Y as well when low X combines in other recipes (e.g., high A, low R, and high S), where A, B, C, R, and S are additional antecedent conditions. Thus, modeling multiple realities-configural analysis-is necessary, to learn the configurations of multiple indicators for high Y outcomes and the negation of high Y. For a number of X antecedent conditions, a high X may be necessary for high Y to occur but high X alone is almost never sufficient for a high Y outcome.
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spelling curtin-20.500.11937-355552017-09-13T15:57:55Z Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities Woodside, Arch Model Antecedent Contrarian case FsQCA Configuration Necessary This essay describes tenets of complexity theory including the precept that within the same set of data X relates to Y positively, negatively, and not at all. A consequence to this first precept is that reporting how X relates positively to Y with and without additional terms in multiple regression models ignores important information available in a data set. Performing contrarian case analysis indicates that cases having low X with high Y and high X with low Y occur even when the relationship between X and Y is positive and the effect size of the relationship is large. Findings from contrarian case analysis support the necessity of modeling multiple realities using complex antecedent configurations. Complex antecedent configurations (i.e., 2 to 7 features per recipe) can show that high X is an indicator of high Y when high X combines with certain additional antecedent conditions (e.g., high A, high B, and low C)-. and low X is an indicator of high Y as well when low X combines in other recipes (e.g., high A, low R, and high S), where A, B, C, R, and S are additional antecedent conditions. Thus, modeling multiple realities-configural analysis-is necessary, to learn the configurations of multiple indicators for high Y outcomes and the negation of high Y. For a number of X antecedent conditions, a high X may be necessary for high Y to occur but high X alone is almost never sufficient for a high Y outcome. 2014 Journal Article http://hdl.handle.net/20.500.11937/35555 10.1016/j.jbusres.2014.07.006 Elsevier fulltext
spellingShingle Model
Antecedent
Contrarian case
FsQCA
Configuration
Necessary
Woodside, Arch
Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title_full Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title_fullStr Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title_full_unstemmed Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title_short Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
title_sort embrace•perform•model: complexity theory, contrarian case analysis, and multiple realities
topic Model
Antecedent
Contrarian case
FsQCA
Configuration
Necessary
url http://hdl.handle.net/20.500.11937/35555