The adoption and management of interactive digital TV commerce in Taiwan

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The adoption and management of interactive digital TV commerce in Taiwan

The introduction of interactive digital television (IDTV) has a major impact on the existing TV operators. It has resulted in fierce market competition and decreased profit margins for the TV industry as a whole. Accordingly, the TV industry needs to look for new ways to manage and utilize the techn...

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Bibliographic Details
Main Authors:	Lin, K., Lin, Chad, Kuo, W.
Format:	Journal Article
Published:	International Journal of Management 2008
Online Access:	http://proquest.umi.com/pqdweb?did=1512753921&sid=1&Fmt=4&clientId=30&RQT=309&VName=PQD&cfc=1 http://hdl.handle.net/20.500.11937/35433

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