Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers
X-consumers are the extremely frequent (top 2–3%) users who typically consume 25% of a product category. This article shows how to use fuzzy-set qualitative comparative analysis (QCA) to provide “causal recipes” sufficient for profiling X-consumers accurately. The study extends Dik Twedt’s “heavy-ha...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Springer New York LLC
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/35424 |
| _version_ | 1848754493350477824 |
|---|---|
| author | Woodside, Arch Zhang, M. |
| author_facet | Woodside, Arch Zhang, M. |
| author_sort | Woodside, Arch |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | X-consumers are the extremely frequent (top 2–3%) users who typically consume 25% of a product category. This article shows how to use fuzzy-set qualitative comparative analysis (QCA) to provide “causal recipes” sufficient for profiling X-consumers accurately. The study extends Dik Twedt’s “heavy-half” product users for building theory and strategies to nurture or control X-behavior. The study here applies QCA to offer configurations that are sufficient in identifying “whales” and “jumbo shrimps” among X-casino gamblers. The findings support the principle that not all X-consumers are alike. The theory and method are applicable for identifying the degree of consistency and coverage of alternative X-consumers among users of all product-service category and brands. |
| first_indexed | 2025-11-14T08:41:17Z |
| format | Journal Article |
| id | curtin-20.500.11937-35424 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:41:17Z |
| publishDate | 2012 |
| publisher | Springer New York LLC |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-354242017-09-13T15:21:51Z Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers Woodside, Arch Zhang, M. Causal recipe Casino gambler Jumbo shrimps QCA Whales X-consumers X-consumers are the extremely frequent (top 2–3%) users who typically consume 25% of a product category. This article shows how to use fuzzy-set qualitative comparative analysis (QCA) to provide “causal recipes” sufficient for profiling X-consumers accurately. The study extends Dik Twedt’s “heavy-half” product users for building theory and strategies to nurture or control X-behavior. The study here applies QCA to offer configurations that are sufficient in identifying “whales” and “jumbo shrimps” among X-casino gamblers. The findings support the principle that not all X-consumers are alike. The theory and method are applicable for identifying the degree of consistency and coverage of alternative X-consumers among users of all product-service category and brands. 2012 Journal Article http://hdl.handle.net/20.500.11937/35424 10.1007/s10899-011-9241-5 Springer New York LLC restricted |
| spellingShingle | Causal recipe Casino gambler Jumbo shrimps QCA Whales X-consumers Woodside, Arch Zhang, M. Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title | Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title_full | Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title_fullStr | Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title_full_unstemmed | Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title_short | Identifying X-Consumers Using Causal Recipes: "Whales" and "Jumbo Shrimps" Casino Gamblers |
| title_sort | identifying x-consumers using causal recipes: "whales" and "jumbo shrimps" casino gamblers |
| topic | Causal recipe Casino gambler Jumbo shrimps QCA Whales X-consumers |
| url | http://hdl.handle.net/20.500.11937/35424 |