Building corporate social responsibility into strategy

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Building corporate social responsibility into strategy

Purpose: To explore how corporate social responsibility (CSR) can be effectively built into firm strategy. Design/methodology/approach: By drawing upon classics work in the field, this paper first offers conceptual discussion and then systematically develops a means of incorporating CSR into strateg...

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Bibliographic Details
Main Author:	Galbreath, Jeremy
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2009
Subjects:	Corporate social responsibility Corporate strategy
Online Access:	http://hdl.handle.net/20.500.11937/35406

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Building corporate social responsibility into strategy
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