Developing a scale to measure situational triggers underlying television channel switching
This paper describes the development of a scale (SITUZAP) to measure the situational factors that trigger a channel switch, based on the process outlined in a number of key directive texts (Churchill, 1979; DeVellis, 2003; Eastman, Goldsmith and Flynn, 1999). Having defined the domain construct, fou...
| Main Authors: | , |
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| Format: | Conference Paper |
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Queensland University of Technology
2006
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| Online Access: | http://pandora.nla.gov.au/pan/25410/20070805-0006/smib.vuw.ac.nz_8081/WWW/ANZMAC2006/documents/Dix_Stephen.pdf http://hdl.handle.net/20.500.11937/35361 |
| _version_ | 1848754476910903296 |
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| author | Dix, Steve Phau, Ian |
| author_facet | Dix, Steve Phau, Ian |
| author_sort | Dix, Steve |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper describes the development of a scale (SITUZAP) to measure the situational factors that trigger a channel switch, based on the process outlined in a number of key directive texts (Churchill, 1979; DeVellis, 2003; Eastman, Goldsmith and Flynn, 1999). Having defined the domain construct, fourteen potential scale items were drawn from the literature and qualitative research. The scale was purified during the pilot phase and three scale items removed. The scale was re-tested during the main study via an independent sample, confirming the two-dimensional nature of the scale. Reliability analysis indicates that the scale is internally consistent with co-efficient alpha high across both pilot and main studies. Moreover, confirmatory factor analysis supports the two-factor measurement model while the test-retest result (r = 0.662) provides evidence of stability within the scale. Finally, the scale is verified for content, criterion, discriminant and nomological validity. |
| first_indexed | 2025-11-14T08:41:01Z |
| format | Conference Paper |
| id | curtin-20.500.11937-35361 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:41:01Z |
| publishDate | 2006 |
| publisher | Queensland University of Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-353612017-01-30T13:49:18Z Developing a scale to measure situational triggers underlying television channel switching Dix, Steve Phau, Ian This paper describes the development of a scale (SITUZAP) to measure the situational factors that trigger a channel switch, based on the process outlined in a number of key directive texts (Churchill, 1979; DeVellis, 2003; Eastman, Goldsmith and Flynn, 1999). Having defined the domain construct, fourteen potential scale items were drawn from the literature and qualitative research. The scale was purified during the pilot phase and three scale items removed. The scale was re-tested during the main study via an independent sample, confirming the two-dimensional nature of the scale. Reliability analysis indicates that the scale is internally consistent with co-efficient alpha high across both pilot and main studies. Moreover, confirmatory factor analysis supports the two-factor measurement model while the test-retest result (r = 0.662) provides evidence of stability within the scale. Finally, the scale is verified for content, criterion, discriminant and nomological validity. 2006 Conference Paper http://hdl.handle.net/20.500.11937/35361 http://pandora.nla.gov.au/pan/25410/20070805-0006/smib.vuw.ac.nz_8081/WWW/ANZMAC2006/documents/Dix_Stephen.pdf Queensland University of Technology restricted |
| spellingShingle | Dix, Steve Phau, Ian Developing a scale to measure situational triggers underlying television channel switching |
| title | Developing a scale to measure situational triggers underlying television channel switching |
| title_full | Developing a scale to measure situational triggers underlying television channel switching |
| title_fullStr | Developing a scale to measure situational triggers underlying television channel switching |
| title_full_unstemmed | Developing a scale to measure situational triggers underlying television channel switching |
| title_short | Developing a scale to measure situational triggers underlying television channel switching |
| title_sort | developing a scale to measure situational triggers underlying television channel switching |
| url | http://pandora.nla.gov.au/pan/25410/20070805-0006/smib.vuw.ac.nz_8081/WWW/ANZMAC2006/documents/Dix_Stephen.pdf http://hdl.handle.net/20.500.11937/35361 |