To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits

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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A co...

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Bibliographic Details
Main Authors:	Phau, Ian, Sequeira, Marishka, Dix, Steve
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2009
Subjects:	luxury brands consumer behaviour Counterfeits attitudes
Online Access:	http://hdl.handle.net/20.500.11937/35260

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