Product modularity and the contextual factors that determine its use as a strategic tool

Product modularity has been associated with organizational advantages such as enhanced learning at the component level, rapid determination of consumer preferences and low barriers to entry across an industry, along with disadvantages such as lower levels of radical innovation, higher development co...

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Main Author: Galvin, Peter
Format: Working Paper
Published: Curtin University of Technology 2001
Online Access:http://hdl.handle.net/20.500.11937/35037
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author Galvin, Peter
author_facet Galvin, Peter
author_sort Galvin, Peter
building Curtin Institutional Repository
collection Online Access
description Product modularity has been associated with organizational advantages such as enhanced learning at the component level, rapid determination of consumer preferences and low barriers to entry across an industry, along with disadvantages such as lower levels of radical innovation, higher development costs and an inability to derive a competitive advantage on the basis of product superiority. This paper considers these advantages and disadvantages in terms of two contextual factors: the level of control that is exerted over the information structures and the degree of change across the information structures. The aim is to provide a starting point for discussing some of the contextual factors that affect the ability for product modularity to be used as a strategic tool.
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spelling curtin-20.500.11937-350372017-01-30T13:47:13Z Product modularity and the contextual factors that determine its use as a strategic tool Galvin, Peter Product modularity has been associated with organizational advantages such as enhanced learning at the component level, rapid determination of consumer preferences and low barriers to entry across an industry, along with disadvantages such as lower levels of radical innovation, higher development costs and an inability to derive a competitive advantage on the basis of product superiority. This paper considers these advantages and disadvantages in terms of two contextual factors: the level of control that is exerted over the information structures and the degree of change across the information structures. The aim is to provide a starting point for discussing some of the contextual factors that affect the ability for product modularity to be used as a strategic tool. 2001 Working Paper http://hdl.handle.net/20.500.11937/35037 Curtin University of Technology fulltext
spellingShingle Galvin, Peter
Product modularity and the contextual factors that determine its use as a strategic tool
title Product modularity and the contextual factors that determine its use as a strategic tool
title_full Product modularity and the contextual factors that determine its use as a strategic tool
title_fullStr Product modularity and the contextual factors that determine its use as a strategic tool
title_full_unstemmed Product modularity and the contextual factors that determine its use as a strategic tool
title_short Product modularity and the contextual factors that determine its use as a strategic tool
title_sort product modularity and the contextual factors that determine its use as a strategic tool
url http://hdl.handle.net/20.500.11937/35037