Characteristics of charitable donors in Australia

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Characteristics of charitable donors in Australia

Decline in government funding for charities led to a new era of marketing for charities in Australia. Operating like businesses, charities contest for a share of the $5.7 billion of household donations. The research investigates the characteristics of Australian charitable donors. Limited empirical...

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Bibliographic Details
Main Authors:	Lwin, Michael, Phau, Ian
Other Authors:	Harry Timmermans
Format:	Conference Paper
Published:	Recent Advances in Retailing and Services Science 2010
Online Access:	http://hdl.handle.net/20.500.11937/35034

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