Demystifying deliberate counterfeit purchase behaviour: Towards a unified conceptual framework

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Demystifying deliberate counterfeit purchase behaviour: Towards a unified conceptual framework

Purpose – The purpose of this paper is to introduce a unified conceptual framework for deliberate counterfeit purchase behavior by combining its diverse economic, ethical and socio-psychological perspectives using cognitive dissonance theory. Specific hypotheses are put forth about the interrelation...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chan, R.
Format:	Journal Article
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/35027

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