Examining the Communication Effects of Health Campaigns: A Case Study Using Find Thirty Every Day® in Western Australia

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Examining the Communication Effects of Health Campaigns: A Case Study Using Find Thirty Every Day® in Western Australia

Community-wide health communication campaigns have been used for over 30 years to increase awareness of the benefits of physical activity. The relationship between raising campaign awareness influencing physical activity behavior directly or through intermediate variables has not been fully explored...

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Bibliographic Details
Main Authors:	Leavy, Justine, Bauman, A., Rosenberg, M., Bull, F.
Format:	Journal Article
Published:	Sage Publications, Inc 2014
Subjects:	cohort mass media communication effects physical activity evaluation
Online Access:	http://hdl.handle.net/20.500.11937/34909

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