When community becomes a commodity

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When community becomes a commodity

This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold.

Bibliographic Details
Main Author:	Kent, Michael
Other Authors:	Tara Brabazon
Format:	Book Chapter
Published:	Chandos Publishing 2012
Subjects:	commodification online communication gaming online identity
Online Access:	http://hdl.handle.net/20.500.11937/34880

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