When community becomes a commodity
This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold.
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Chandos Publishing
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34880 |
| _version_ | 1848754343591804928 |
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| author | Kent, Michael |
| author2 | Tara Brabazon |
| author_facet | Tara Brabazon Kent, Michael |
| author_sort | Kent, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold. |
| first_indexed | 2025-11-14T08:38:54Z |
| format | Book Chapter |
| id | curtin-20.500.11937-34880 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:38:54Z |
| publishDate | 2012 |
| publisher | Chandos Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-348802017-01-30T13:46:18Z When community becomes a commodity Kent, Michael Tara Brabazon commodification online communication gaming online identity This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold. 2012 Book Chapter http://hdl.handle.net/20.500.11937/34880 Chandos Publishing restricted |
| spellingShingle | commodification online communication gaming online identity Kent, Michael When community becomes a commodity |
| title | When community becomes a commodity |
| title_full | When community becomes a commodity |
| title_fullStr | When community becomes a commodity |
| title_full_unstemmed | When community becomes a commodity |
| title_short | When community becomes a commodity |
| title_sort | when community becomes a commodity |
| topic | commodification online communication gaming online identity |
| url | http://hdl.handle.net/20.500.11937/34880 |