When community becomes a commodity
This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold.
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| Format: | Book Chapter |
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Chandos Publishing
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/34880 |
| Summary: | This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold. |
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