Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies

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Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies

This study examines the commercial strategies of two non-profit organizations (NPOs) and the alignment of their values and identity while pursuing commercial entrepreneurial strategies. The research uses qualitative, semi-structured, one-on-one interviews conducted in the context of the informants&#...

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Bibliographic Details
Main Authors:	Lloyd, S., Woodside, Arch
Format:	Journal Article
Published:	Taylor and Francis 2015
Subjects:	brand identity non-profit organizations entrepreneurship
Online Access:	http://hdl.handle.net/20.500.11937/3487

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