Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies
This study examines the commercial strategies of two non-profit organizations (NPOs) and the alignment of their values and identity while pursuing commercial entrepreneurial strategies. The research uses qualitative, semi-structured, one-on-one interviews conducted in the context of the informants&#...
| Main Authors: | , |
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| Format: | Journal Article |
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Taylor and Francis
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/3487 |
| _version_ | 1848744245728378880 |
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| author | Lloyd, S. Woodside, Arch |
| author_facet | Lloyd, S. Woodside, Arch |
| author_sort | Lloyd, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines the commercial strategies of two non-profit organizations (NPOs) and the alignment of their values and identity while pursuing commercial entrepreneurial strategies. The research uses qualitative, semi-structured, one-on-one interviews conducted in the context of the informants' daily lives and work. The research indicates the value of the alignment of organizational identity with commercial activities as a means for paradox resolution. Lérins and St John are cases of NPOs that engage in strategic choice. Research has yet to examine the role of organizational identity alignment in examining paradox resolution among NPOs. The NPOs engage in strategic choice for which continuous reference to enactment with core values is an important influence on strategic brand-community building behaviour. |
| first_indexed | 2025-11-14T05:58:24Z |
| format | Journal Article |
| id | curtin-20.500.11937-3487 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:58:24Z |
| publishDate | 2015 |
| publisher | Taylor and Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-34872017-09-13T15:34:02Z Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies Lloyd, S. Woodside, Arch brand identity non-profit organizations entrepreneurship This study examines the commercial strategies of two non-profit organizations (NPOs) and the alignment of their values and identity while pursuing commercial entrepreneurial strategies. The research uses qualitative, semi-structured, one-on-one interviews conducted in the context of the informants' daily lives and work. The research indicates the value of the alignment of organizational identity with commercial activities as a means for paradox resolution. Lérins and St John are cases of NPOs that engage in strategic choice. Research has yet to examine the role of organizational identity alignment in examining paradox resolution among NPOs. The NPOs engage in strategic choice for which continuous reference to enactment with core values is an important influence on strategic brand-community building behaviour. 2015 Journal Article http://hdl.handle.net/20.500.11937/3487 10.1080/0965254X.2014.914064 Taylor and Francis fulltext |
| spellingShingle | brand identity non-profit organizations entrepreneurship Lloyd, S. Woodside, Arch Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title | Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title_full | Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title_fullStr | Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title_full_unstemmed | Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title_short | Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies |
| title_sort | advancing paradox resolution theory for interpreting non-profit, commercial, entrepreneurial strategies |
| topic | brand identity non-profit organizations entrepreneurship |
| url | http://hdl.handle.net/20.500.11937/3487 |