Cultural influences on doing qualitative research in public relations in Mexico

Cultural influences on doing qualitative research in public relations in Mexico

Over the last decade in international public relations scholarship, there has been a significant growth in comparative research, offering illumination on the different practices, assumptions and expectations of those involved in public relations in both global and local contexts. The qualitative vo...

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Bibliographic Details
Main Authors: Daymon, Christine, Hodges, C.
Format: Working Paper
Published: School of Marketing, Curtin Business School 2008
Online Access:http://hdl.handle.net/20.500.11937/34812

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