Baird, M., & Phau, I. (2008). The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationBaird, Michael, and Ian Phau. The Effects of Product Prototypicality on Brand Resonance in Brand Extensions - a Conceptual Analysis. School of Marketing, Curtin Business School, 2008.
MLA (9th ed.) CitationBaird, Michael, and Ian Phau. The Effects of Product Prototypicality on Brand Resonance in Brand Extensions - a Conceptual Analysis. School of Marketing, Curtin Business School, 2008.
Warning: These citations may not always be 100% accurate.