Linguistic manifestation of gender reinforcement through the use of the Japanese term kawaii

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Linguistic manifestation of gender reinforcement through the use of the Japanese term kawaii

This paper examines the Japanese work kawaii 'cute'. Young Japanese women frequently say kawaii to express positive feelings towards objects or people. Scholars suggest that Japanese women are making kawaii a part of female gender identity. From a linguistic perspective kawaii is not lexic...

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Bibliographic Details
Main Author:	Asano-Cavanagh, Yuko
Format:	Journal Article
Published:	Equinox Publishing Ltd. 2014
Subjects:	semantics NSM approach gender reinforcement Japanese culture kawaii ('cute')
Online Access:	http://hdl.handle.net/20.500.11937/34769

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