Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness

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Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness

Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invarian...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Sivakumaran, B., Marshall, R.
Format:	Journal Article
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/3472

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