Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invarian...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/3472 |
| _version_ | 1848744241391468544 |
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| author | Sharma, Piyush Sivakumaran, B. Marshall, R. |
| author_facet | Sharma, Piyush Sivakumaran, B. Marshall, R. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale. Design/methodology/approach: Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity. Findings: CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures. Research limitations/implications: The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations. Practical implications: The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner. Social implications: Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins. Originality/value: This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse). © Emerald Group Publishing Limited. |
| first_indexed | 2025-11-14T05:58:20Z |
| format | Journal Article |
| id | curtin-20.500.11937-3472 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:58:20Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-34722020-07-22T04:08:08Z Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness Sharma, Piyush Sivakumaran, B. Marshall, R. Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale. Design/methodology/approach: Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity. Findings: CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures. Research limitations/implications: The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations. Practical implications: The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner. Social implications: Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins. Originality/value: This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse). © Emerald Group Publishing Limited. 2014 Journal Article http://hdl.handle.net/20.500.11937/3472 10.1108/EJM-08-2011-0440 fulltext |
| spellingShingle | Sharma, Piyush Sivakumaran, B. Marshall, R. Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title | Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title_full | Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title_fullStr | Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title_full_unstemmed | Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title_short | Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness |
| title_sort | looking beyond impulse buying: a cross-cultural and multi-domain investigation of consumer impulsiveness |
| url | http://hdl.handle.net/20.500.11937/3472 |