A conceptual investigation into brand mimicry in the luxury brand industry

A conceptual investigation into brand mimicry in the luxury brand industry

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however rarely...

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Bibliographic Details
Main Authors: Teah, Min, Phau, Ian
Other Authors: Harry Timmermans
Format: Conference Paper
Published: Recent Advances in Retailing and Services Science 2010
Subjects:
culture-public relations relationship
public relations
education
heuristic
Online Access:http://hdl.handle.net/20.500.11937/3454

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