Revisiting the blurring practices between editorials and advertising

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Revisiting the blurring practices between editorials and advertising

This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry.Advertisers and...

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Bibliographic Details
Main Authors:	Dix, Steve, Phau, Ian
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	advertisers and media consumers Agencies Blurring practices Editorial Advertising
Online Access:	http://hdl.handle.net/20.500.11937/34354

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