Revisiting the blurring practices between editorials and advertising
This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry.Advertisers and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34354 |
| _version_ | 1848754199989321728 |
|---|---|
| author | Dix, Steve Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Dix, Steve Phau, Ian |
| author_sort | Dix, Steve |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry.Advertisers and agencies showed significantly positive attitudes towards blurring practices. It is also revealed that there are little significant differences for the attitudes towards regulation of blurring practices between the three sample groups. However, there are differences in perception across sample groups towards the specific blurring practices. Further managerial implications were provided to better allow advertisers and agencies a guide to shifts in the perceived role of blurring practices in advertising across a fifteen year period. |
| first_indexed | 2025-11-14T08:36:37Z |
| format | Conference Paper |
| id | curtin-20.500.11937-34354 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:36:37Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-343542022-12-07T06:50:48Z Revisiting the blurring practices between editorials and advertising Dix, Steve Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma advertisers and media consumers Agencies Blurring practices Editorial Advertising This study aims to compare the perceptions of agencies, advertisers and media consumers on the blurring practices commonly used to confuse editorial and advertising. The findings did not substantiate the concerns that the blurring content is misleading to the players in the industry.Advertisers and agencies showed significantly positive attitudes towards blurring practices. It is also revealed that there are little significant differences for the attitudes towards regulation of blurring practices between the three sample groups. However, there are differences in perception across sample groups towards the specific blurring practices. Further managerial implications were provided to better allow advertisers and agencies a guide to shifts in the perceived role of blurring practices in advertising across a fifteen year period. 2008 Conference Paper http://hdl.handle.net/20.500.11937/34354 University of Western Sydney fulltext |
| spellingShingle | advertisers and media consumers Agencies Blurring practices Editorial Advertising Dix, Steve Phau, Ian Revisiting the blurring practices between editorials and advertising |
| title | Revisiting the blurring practices between editorials and advertising |
| title_full | Revisiting the blurring practices between editorials and advertising |
| title_fullStr | Revisiting the blurring practices between editorials and advertising |
| title_full_unstemmed | Revisiting the blurring practices between editorials and advertising |
| title_short | Revisiting the blurring practices between editorials and advertising |
| title_sort | revisiting the blurring practices between editorials and advertising |
| topic | advertisers and media consumers Agencies Blurring practices Editorial Advertising |
| url | http://hdl.handle.net/20.500.11937/34354 |