Brief introduction into information systems & management research in media industries

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Brief introduction into information systems & management research in media industries

Within the scope of this paper, a new research field - information systems and management in media industries is introduced. The paper illustrates the importance of viewing the media firm as holistic digital firm from the information systems and management perspective. It reviews current literature,...

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Bibliographic Details
Main Author:	Lugmayr, Artur
Format:	Conference Paper
Published:	2013
Online Access:	http://hdl.handle.net/20.500.11937/34105

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