Perceptions of professionalism: practitioner reflections on the state of Australian public relations
This paper highlights Australian public relations practitioners? perceptions of the current state of their profession, based on a study conducted in late 2007/early 2008. Approximately half the respondents were non-members of the Public Relations Institute of Australia (PRIA), indicating that the re...
| Main Authors: | , |
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| Format: | Journal Article |
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Deakin University Australia
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/34007 |