Perceptions of professionalism: practitioner reflections on the state of Australian public relations
This paper highlights Australian public relations practitioners? perceptions of the current state of their profession, based on a study conducted in late 2007/early 2008. Approximately half the respondents were non-members of the Public Relations Institute of Australia (PRIA), indicating that the re...
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| Format: | Journal Article |
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Deakin University Australia
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/34007 |
| _version_ | 1848754104300470272 |
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| author | Wolf, Katharina De Bussy, Nigel |
| author_facet | Wolf, Katharina De Bussy, Nigel |
| author_sort | Wolf, Katharina |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper highlights Australian public relations practitioners? perceptions of the current state of their profession, based on a study conducted in late 2007/early 2008. Approximately half the respondents were non-members of the Public Relations Institute of Australia (PRIA), indicating that the representativeness of the peak professional body remains at best questionable. This has implications for standards of practice, compliance with codes of ethics (Bowen, 2007) and, ultimately, the professionalisation of the field. Despite global efforts by professional associations to develop the public relations body of knowledge, enforce higher ethical standards, and encourage certification and accreditation ? the three defining characteristics of a profession (Cutlip, Center, & Broom, 2006; Grunig & Hunt, 1984) ? research results indicate that public relations in Australia continues to be regarded as a ?semi-profession? (Dozier, 1992). Despite seeing some improvements, respondents reported a continued need to educate employers, management and the general public about the roles and responsibilities of public relations. Concerns were also raised about the ability of professional bodies ? specifically the PRIA - to handle ethical issues and misconduct, in order to protect the standing and reputation of the field. |
| first_indexed | 2025-11-14T08:35:06Z |
| format | Journal Article |
| id | curtin-20.500.11937-34007 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:35:06Z |
| publishDate | 2008 |
| publisher | Deakin University Australia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-340072018-10-18T06:46:50Z Perceptions of professionalism: practitioner reflections on the state of Australian public relations Wolf, Katharina De Bussy, Nigel Standards of practice Public Relations Institute of Australia Public relations practitioners? perceptions Codes of ethics This paper highlights Australian public relations practitioners? perceptions of the current state of their profession, based on a study conducted in late 2007/early 2008. Approximately half the respondents were non-members of the Public Relations Institute of Australia (PRIA), indicating that the representativeness of the peak professional body remains at best questionable. This has implications for standards of practice, compliance with codes of ethics (Bowen, 2007) and, ultimately, the professionalisation of the field. Despite global efforts by professional associations to develop the public relations body of knowledge, enforce higher ethical standards, and encourage certification and accreditation ? the three defining characteristics of a profession (Cutlip, Center, & Broom, 2006; Grunig & Hunt, 1984) ? research results indicate that public relations in Australia continues to be regarded as a ?semi-profession? (Dozier, 1992). Despite seeing some improvements, respondents reported a continued need to educate employers, management and the general public about the roles and responsibilities of public relations. Concerns were also raised about the ability of professional bodies ? specifically the PRIA - to handle ethical issues and misconduct, in order to protect the standing and reputation of the field. 2008 Journal Article http://hdl.handle.net/20.500.11937/34007 Deakin University Australia fulltext |
| spellingShingle | Standards of practice Public Relations Institute of Australia Public relations practitioners? perceptions Codes of ethics Wolf, Katharina De Bussy, Nigel Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title | Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title_full | Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title_fullStr | Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title_full_unstemmed | Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title_short | Perceptions of professionalism: practitioner reflections on the state of Australian public relations |
| title_sort | perceptions of professionalism: practitioner reflections on the state of australian public relations |
| topic | Standards of practice Public Relations Institute of Australia Public relations practitioners? perceptions Codes of ethics |
| url | http://hdl.handle.net/20.500.11937/34007 |